The Article The New Ad Game By Jessica Rodriguez

The article, â€Å"The New Ad Game†, by Jessica Ramirez, is an expository essay describing the in-game advertisement. The author wrote the essay, detailing what analysts predict to be huge growth in the ad market in the next five years. With the help of advanced technology, the in-game advertisement is thriving because of the large market, elimination of previous obstacles, and new degrees of connectivity comparable to that of PC. With 132 million gamers who are 13 years and older, the video game console audience is larger than the PC audience. Most people see the ads will buy is from the age of 18-34, and young man play video games 12.5 hours each week. Jessica Ramirez seeks to address in the pass, how does â€Å"static† and â€Å"metrics† affect advertisement stuck in the games sectors, Static is meaning people were built into the code when the game left the factory and couldn’t be changed or updated, most people could missed the advertisement from time-sensitive promotions for products like new movie releases. Metrics is kind like a rule, player need to proceeded to level 10 in the game then the ad will show up. The problems got fix by two companies, which are Nielsen and Massive Inc. The technology is amazing, it can tell you down to the nth degree how long your ad was looked at, even the angle and who was looking at it. After the new ad serving technology, the market for advertising h ad race the dollar from 56 million to 733 million. On the other hand, because the console market is aShow MoreRelatedLogical Reasoning189930 Words   |  760 Pages........................................................................................................ 244 CHAPTER 8 Detecting Fallacies ............................................................................................... 248 Ad Hominem Fallacy ........................................................................................................................ 248 Fallacy of Circular Reasoning.............................................................................Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: