Topic Development of an Integrated Marketing Communication Mix Essay

Topic teaching of an Integrated Marketing Communication Mix Strategy - Essay ExampleThis compensate mainly deals how HP would implement its Integrated Marketing Communication mix strategy in Russia and achieve success. HP is well known for its innovation thus applying its innovation strategy HP potentiometer lead the Russian IT industry. The root starts with an introduction on IMC, carried on by foodstuff and literature review. The research methodology used for this report is primary research the technique is described broadly in research methodology. The next part is an psychoanalysis and discussion on the merchandise strategies specifically the IMC strategies that HP should take up in order to wee a stand in Russia. The last section of the report states recommendation for HP which would be full for the company when it enters the Russian market. Briefly the report highlights the IMC plan for HP to help it enter the competitive market of Russia. Introduction Integrated mark eting communication is an essential tool for the marketers to communicate with their target audience. A marketing strategy potful be defined as a set of conscious decision make by a marketer in order to determine which segment of the society is being offered a particular product, generally the target market and how to penetrate to the elect target market. The target market can be the existing or the potential customers which the marketer aims to satisfy with its particular product or run (Koekemoer & Bird, 2004, p.1). IMC helps customers in the various stage of buying process as IMC wraps communications around customers which helps it to nurture and give rise a good bonding with its customers, a bound of loyalty which protects the marketer from the intense competition. The company chosen for the report is HP an IT giant establish in USA. HP is a technology company which has its surgical process based in 170 countries across the globe. HP has been known for its technology and ser vices and explores on how these technologies can serve customer better and improve ways of addressing its problems and challenges so that the company is able to realize their aspiration, possibilities and dreams (HP, 2011). This end aims to develop an effective integrated marketing communication strategy for the company, which is planning to enter the market of Russia. The Russian technologies have grown from simple nothing to a billion dollar industry in little than a two decade (SRAS, 2006). This phenomenal growth has attracted many IT giants and HP one of the leading IT worker plans to enter the Russian IT market. Market and Literature Review The concept of IMC has received a considerable coverage, nevertheless even though many of its ardent supporters have noted problems in actually translating the concept into reality. correspond to many survey it has been revealed that a strong commitment exits by both the marketers and advertising agencies (Eagle & Kitchen, n.d). This st udy provide relay on the research information which is mainly gathered from primary and secondary sources which are based on communication theories, integrated marketing communication theory. Introduction IMC is defined as a strategic approach to corporate communication which coordinates the communication made by the companies to present a consistent heart and soul to its consumers and public. To address the issue that communication